Phone call bookings (19%) and booking in person (14%) are both down from March 2008, (23% & 17% respectively). Three out of ten New Zealand holidaymakers don’t book their trip – some of these are visiting friends and relatives and others find somewhere to stay for the night when they arrive at their destination.
Booking method used to book last holiday/leisure trip*
Source: Roy Morgan Single Source, New Zealand, April 2007 – June 2011, 12 monthly moving average, annual sample size n=8,426. *Respondents are able to choose multiple responses.
Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
“The Roy Morgan Travel Agent Monitor shows that an increasing percentage of New Zealanders are using the Internet or email on a regular basis and it is now the preferred method for booking a holiday. Using the internet to directly book accommodation, flights, or holiday packages gives the consumer access to discounts and special deals. It is also more convenient than booking in person.
“The majority of New Zealanders taking a domestic holiday or a short-haul overseas holiday to Australia, Asia or the South Pacific are confident about booking online.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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