Likelihood of businesses taking up NBN Services when it is available?
Source: Roy Morgan NBN Business Survey, June 2011 (n = 449).
Andrew Braun, Mobile, Internet and Technology Industry Director, Roy Morgan Research, says:
“It is clear that being connected to the internet is mandatory for doing business in Australia with almost all businesses(98%) having an internet connection; and with almost one in two businesses ‘fairly’ or ‘very’ likely to take up the NBN, this is a positive sign for NBN Co and the Telecommunication industry as a whole.
“However, given that only 1 in 3 businesses claim to have a good understanding of the NBN, the industry will have to do more work in communicating and marketing the benefits of the NBN.”
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