Tuesday, October 11th, 2011 - infolio
Purchasing your first investment property can be daunting and exciting at the same time. It is also often the most important purchase an investor will make. The property selection process will dictate whether the buyer will be able to grow their portfolio to a second, third, or fourth investment property.

Lauren Staley, Director of Melbourne based buyer advocacy company infolio, explains that the selection process is the first, and most crucial step to securing a property that will achieve a high level of capital growth and return on investment.

“In-depth research is imperative to gaining a compressive understanding of the property market, in order to identify out performing suburbs, and homes. The best investors spend time attending auctions, monitoring sales trends and tracking suburb growth figures to gain an insight into how much they should expect to pay for their property,” says Lauren.

“Poor property selection is one of the biggest mistakes a first time investor can make, because it sets them behind from the very beginning. Often soon-to-be investors approach us with very little knowledge of the local property market. As buyer advocates, we are able to use our knowledge and experience to select the best properties,” adds Lauren.

Lauren also stresses that now is a great time for first time investors to enter the market, as many capital cities across Australia have hit a soft patch.

“Sellers are having to vie for the buyers’ interest, providing buyers with the opportunity to negotiate a price that will deliver a good return on their investment,” says Lauren.

A well-researched investment property appeals to the rental market, ensuring a strong and consistent rental income for the investor. Enabling them to expand their investment portfolio, or use their equity to purchase a dream home.

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Since opening in September 2008, infolio has firmly established itself as one of Melbourne’s leading buyers advocacy and property management companies. In just three years, infolio has grown from a small start-up company to a team of experienced property professionals.

infolio’s services are multifaceted and include buyers advocacy for home buyers and luxury home buyers, auction bidding, property negotiation, renovation guidance and property management. This ensures that the needs of investors, homebuyers, landlords and tenants are all catered for. Driven by a commitment to put their clients’ needs first, infolio have gained a reputation for removing the emotion and stress out of the search, negotiation and due diligence processes.

In order to identify properties that have the highest return on investment and capital growth potential, the buyers’ advocates at infolio spend each day assessing residential real estate. Extensive industry knowledge and experience enables infolio to identify properties in Melbourne’s property market that represent value, and advise their clients accordingly.

The buyers’ advocates at infolio understand that buying a home is about more than buying a property. The perfect home needs to take into consideration the owner’s lifestyle, preferred location and budget. By continuously monitoring the market, infolio are able to maintain a focus on the needs of their client’s, while extracting the lowest price.

Furthermore, infolio’s relationships with real estate agents across Melbourne allow them to present “off market” properties to clients that are not publicly listed. This provides infolio’s clients with an edge in the search for an investment property or new high-end property to live in.

In addition, infolio’s network of alliance partners are always ready to provide ancillary services that include establishing a preferred financial structure to reduce personal risk, legal representation, tax depreciation, registered valuations as well as maintenance to conduct refurbishments that add value to a property.

Unlike most other companies, infolio’s buyer advocacy services are based on a set fee as opposed to a commission structure based on a percentage of the purchase price. The combination of knowledge and expertise on top of infolio’s innovative business model has ensured that they remain at the forefront of Melbourne’s property industry.

Tegan Hammett
P: 03 9642 4107
W: www.infolio.com.au


infolio, buyers advocates, melbourne, property invesment, property


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