Tuesday, October 11th, 2011 - Diverse Limited
A travel booster seat, promoted by a Wanaka-based business, offers the ideal child safety solution for unexpected journeys and puts parents ahead of the game when the New Zealand Government is considering regulatory interventions and education to improve restraint use that will make booster seats the norm for older child passengers.

Distributed exclusively through Diverse Limited, the BubbleBum booster seat is ideal for taxi journeys, holidays abroad, and can even be packed into a child’s backpack or mum’s handbag. It’s also handy to have in the glove box for school runs or when your child needs to travel with another family.
Grainne Kelly, a mum of two, invented the safety approved travel booster seat after seeing families going on holiday leave booster seats behind as they were regarded as just another bulky item to pack and carry.
“I wanted to create a product that I could send everywhere with my children to keep them safe in the event of unexpected journeys,” says Ms Kelly.

When a child is involved in a car crash and has been restrained using a seatbelt that doesn’t fit properly it can cause severe head, spine or abdominal injury. According to the most recent research into the effectiveness of booster seats from the American Academy of Paediatrics, “children aged 4 to 8 using a belt-positioning booster seat had approximately half the injury risk as children in seat belts.”

Research shows using a belt-positioning booster seat for children up to 148cm will help avoid serious injury in the event of a car accident.

“Modern families travel a lot in cars and taxis, both in New Zealand and abroad – and bulky booster seats just aren't practical to carry around for one child, never mind if you have two or three.“Plus it looks good, so kids don't mind carrying it around in their rucksacks or schoolbags," says Ms Kelly.

The BubbleBum is designed to be small, light, practical and easy to use to encourage use, even when there are 3 across a back seat. And kids love using them!

The BubbleBum travel booster seat has a RRP of $89.95 and meets the European standard ECER44/04 and is approved for use in New Zealand. For more information go to www.bubblebum.co.nz

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Diverse Limited


Diverse offers a innovative range of family travel accessories and outdoors products for active families. From mosquito products to child booster seats Diverse have you covered to ensure that you experience the best of the outdoors and can travel conveniently. Based in the heart of the outdoors in New Zealand and as frequent travellers we constantly search for products that are unique to the kiwi family.
Kelly Good
P: 0272546692
W: www.diversenz.co.nz

Keywords

travel booster seat, car safety, child booster seat

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