Friday, October 7th, 2011 - PlayUp
A-League and Rugby fans across the globe can now revel in the news that a ground breaking new social network designed specifically for live sport has been officially launched here in Australia just in time for this weekend’s crunch matches – Melbourne Victory v Sydney FC and Australia v South Africa in the Rugby World Cup.

This Saturday night A-League fans will be able to discuss in real time the clash between Harry Kewell and Brett Emerton, both returning this year to the Australian competition. Sunday will see the Wallabies take on defending world champions, the Springboks, in what is a must win game for both sides.

Having generated millions of downloads and game plays already across the world and in cricket mad India, Aussie sport fans can now enjoy the revolutionary new social sports media network that has people talking. This includes famous Aussie sportspeople Steve Waugh and Ian Thorpe, India’s Sachin Tendulkar and Rohit Sharma – all avid fans and supporters of PlayUp.

The Playup iPhone app will enable A-League and Rugby fans anywhere in the world to:

  • Watch and follow both games live and interact with Facebook friends. What makes PlayUp really special is that sporting fans can create their own private room and invite Facebook friends to enter and exclusively comment on the game they are watching live. Alternatively fans can watch the game live with a larger fan base including supporter groups or just people wanting to talk about a particular topic.
  • Message friends for free using PlayUp. This is as quick and convenient as sending an SMS – all in real time around a sport you love.
  • Browse the buzz around a live sport/game. See which games have the most conversation and buzz around them quickly and easily in the one app.

This weekend’s A-League and Rugby games are just the beginning for Aussie sports lovers with fans having access to over 20,000 live sporting games a year to follow via PlayUp.

Australian entrepreneurs Luke Bunbury and George Tomeski founded PlayUp in 2007.

“PlayUp traffics the massive messaging conversations around live sport into the one app. We bring the live game to the centre of the conversation allowing you, and your friends to discuss for free in real time the game without the noise associated with traditional social media channels,” George said.

“We see this as just the beginning of a social network that will change the way we consume and interact around live sport.”

PlayUp is the first-ever mobile based, global sports network that facilitates real time, mass-market social gaming and interactive experiences alongside live sports. PlayUp is headquartered in Australia with international offices in the US, India, Great Britain, China, Japan and Brazil. In 2010, PlayUp raised $50m from investors based on a US$200m pre money valuation.

In 2010 PlayUp games were distributed throughout more than 20 countries across the UK and Europe, India and the sub-continent, Asia and Africa with expectations that PlayUp will grow to 30,000 live games on the platform by December 2011.

To download PlayUp visit the iTunes App Store using this link:

The PlayUp next release will launch later this year. It will include real time rich media messaging, deeper sports stats, team specific pages, personalised profiles, home pages for users and the first sprinkling of social games for fans to enjoy.

File Library

Contact Profile


PlayUp is the first mobile social network dedicated to live sport. It was founded in 2007 with the vision to offer fun, entertaining social gaming and interactive experiences over mobile phone to sports fans during live sports broadcasts.

Today, PlayUp is the first business of its kind to deliver live sports, social networking, gaming and mobile interactivity on an unrivalled mass market and commercial scale.

Last year PlayUp mobile games were distributed throughout more than 20 countries across the UK and Europe, India and the sub-continent, Asia and Africa.

Andrew Mathwin
P: 0414 435 654


sport social network, social media, rugby network, Aleague



More Formats