Tuesday, October 4th, 2011 - OVUM
OVUM COMMENT: Carter Lusher, Research Fellow & Chief Analyst

CEO Ellison missed the opportunity to articulate a compelling vision at Oracle Open World 2011

Over the last decade, CEO Larry Ellison has built Oracle from a large database company into “mega-vendor”, able to provide almost everything that enterprise and public sector IT organizations need, from hardware to enterprise applications to infrastructure software to hardware to services.

With such a diverse portfolio, a mega-vendor needs to clearly articulate a compelling vision for how customers can benefit working with a vendor that brings so much to the table. Unfortunately, Ellison missed the opportunity at his Oracle Open World keynote to deliver that vision backed up with exciting customer stories.

Rather, the crowd in attendance was subjected to mind numbing technical specifications about Oracle’s Exadata and Exalogic appliances. This recitation of specs was a missed opportunity.

-ENDS---

Contact Profile

OVUM


Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is part of the Informa Group.
Tanisha Kaul
P: +613 9601 6723
W: www.ovum.com

Keywords

Oracle Open World 2011

Categories

Sharing

More Formats