Wednesday, July 15th, 2009 - Hong Kong Trade Development Council
New tea fair offers serious business opportunities and important industry information side by side with fascinating cultural events and fun activities for the public.

As tea continues to grow in popularity worldwide, Hong Kong, Asia’s prime trading hub, prepares to host a tea fair which will facilitate global trade and encourage tea culture. Co-organised by Hong Kong Trade Development Council (HKTDC) and Chinese Tea Culture International Exchange Association, the inaugural Hong Kong International Tea Fair will take place from 13 to 15 August.

World demand for tea and tea-related products could bring huge business opportunities to Hong Kong. Canada's Ipsos-Reid* report expects global tea sales to jump from HK$57.4 billion in 2007 to HK$116.3 billion by 2010. "And Hong Kong is set to help hit that target," said Ms Bonnie Shek Director of the HKTDC, Australia / New Zealand Office

As well as featuring exhibitors from the great tea-producing regions of the world, the debut edition encompasses many events to highlight the fascinating varieties of tea and the cultural practices associated with tea-drinking. The first two days of the fair are open to trade only with the general public welcome to enter on the third day.

To forge trade partnerships and explore networking opportunities, an international tea industry conference will be held on 13 August, followed by a roundtable on “Brand Building of Asian Tea Labels” the next day.

The International Tea Industry Conference has received support from international tea experts from the Chinese mainland, India, Japan, Sri Lanka, Taiwan and more. Giving a global voice to the tea industry, the conference will deliver insights into new market developments and how to take advantage of the current situation for business expansion. The roundtable discussion on “Brand Building of Asian Tea Labels” reveals the best marketing practices for tea trading. Both events will enable participants to focus on their core business for maximum expansion and benefit.

The public will take a deep interest in the numerous events related to the benefits of tea-drinking and its associated culture. A series of tea forums, each with a specific focus ranging from tea history, tea investment, tea cosmetology to tea cuisine, will be held on 15 August. Running throughout the fair period, several tea art & cultural showcases will appeal to both trade and public. The showcases include demonstrations of Japanese Cahdo, Chaoshan Gongfu tea ceremony, Yunnan tea brewing, Malaysian Teh Tarik and more. Visitors will also have the chance to enjoy quality and even exotic teas from exhibitors in the designated tea tasting area.

Highlights of the fair are the ‘Tea Gallery’ and ‘The Most Beloved Tea’ voting game. To represent the long tea history and rich tea culture, the ‘Tea Gallery’ will showcase a number of teas, tea wares, tea books, ancient tea route maps from around the world. Amongst a number of selected tea entries by exhibitors in the voting game, a red tea, a green tea, a greenish tea and a black tea will be voted as the best of the bunch by visitors and awarded “The Most Beloved Tea”.

Held concurrently with HKTDC Food Expo, the debut Hong Kong International Tea Fair is filled with business opportunities, educational workshops and, for public visitors, fun.

Photo Download: http://info.hktdc.com/tdcnews/0811/08111301.htm

Media and Trade Enquiries: Mr Peter Bosevski
Marketing Manager
Tel: (61 2) 9261 8911 Mobile: 0411 679 547 Fax: (61 2) 9261 8966
Email: [email protected] or [email protected]

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.hktdc.com.

Contact Profile

Hong Kong Trade Development Council


About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.hktdc.com.
Mr Peter Bosevski
P: 02-9261-8911
W: www.hktdc.com

Keywords

Hong Kong to become Tea Trading Hub

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