Friday, September 23rd, 2011 - Mitsubishi

The 2011 Canberra International Electric Vehicle Festival will be a fantastic opportunity for the general public to experience for themselves the latest electric vehicles and witness exciting developments in electric vehicle technology, including taking a first-hand look at Mitsubishi’s latest release i-MiEV.

With free entry, and plenty of food and entertainment throughout the day, the Festival is an event not to be missed. You can even catch a free ride to the Festival from Floriade on an electric boat and electric car.

The i-MiEV, which stands for Mitsubishi Innovative Electric Vehicle, first arrived in Australia in July last year, when 110 were leased to local, state and federal governments and selected innovative organisations. Sales of the i-MiEV to individuals began in mid-August when the first shipment of MY12 i-MiEVs arrived in Australia. The recommended retail price of $48,800 gives Australian consumers the opportunity to own the latest EV technology while reducing their carbon footprint at a more affordable price.

The MY12 i-MiEV available to the public includes additional features over the previous model, boosting the vehicle’s occupant safety and comfort levels.

Safety has been enhanced with the addition of side and curtain airbags, taking the total number of airbags in the vehicle to six. The addition of Electronic Stability Control to the previous model’s Active Stability and Traction Control and braking system helps the i-MiEV maintain traction on slippery or rugged surfaces and ensures stability and prevents loss of control when cornering. An In-Cable Charging Circuit Interrupt Device has been added to the vehicle’s electric management system and provides an extra safety precaution when recharging.

Finally, the vehicle is secured by the MiEV OS (MiEV Operating System), an advanced integrated vehicle management system that will instantly shut down all high voltage electric system should an impact occur.

The European-styled upgrades to the MY12 i-MiEV’s exterior include a larger rear bumper which adds a stylish finish and complements the vehicle’s smooth lines. Side and rear privacy glass provides greater occupant comfort and the heated driver’s seat is the ultimate luxury. Auto Lighting control and Multimode Keyless entry complete the upgrades to the 2012 model and enhance the overall i-MiEV experience.

Mr Nishina said the sale of i-MiEV to individuals will be the catalyst that changes the shape of the Australian motoring landscape.

“Considering that about 95 per cent of commuters in urban Australia travel less than 100 kilometres per day, the i-MiEV is an excellent real-world solution to help reduce the population’s environmental impact,” Mr Nishina said.

“Mitsubishi believes the future of electric cars is bright and we are proud to offer Australians the opportunity to purchase their own EV and make the choice towards a greener future.”

The i-MiEV is available in six stylish colours; White, Black, Cool Silver, Ocean Blue, Raspberry Red and Titanium Grey.

Mitsubishi Motors Australia Limited recommends that the i-MiEV electric vehicle always be charged using renewable or “green” energy.

The Mitsubishi i-MiEV will be available from selected Mitsubishi dealers in all capital cities. For ACT enquiries contact Commonwealth Motors in Philip on 02 6121 2800.

The 2011 Canberra International Electric Vehicle Festival is brought to you by Canberra International Electric Vehicle Festival Inc., a joint initiative of Canberra EV (Australian Electric Vehicle Association Inc.) and the ACT Electric Vehicle Council.

For further information contact:

Lenore Fletcher

Head of Corporate Communications

Phone: 08 8275 2348

Mobile: 0408 320 797

[email protected]

Caitlin Beale
Corporate Communications Manager
Phone: 08 8275 7250
Mobile: 0417 243 719
[email protected]

Contact Profile


About Mitsubishi Motors Australia

Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world's largest companies.

The company's history dates back to 1870, when Mitsubishi's Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.

Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia. These professional and knowledgeable dealers help owners ensure their Mitsubishi car is always looked after by fully-trained Mitsubishi technicians, using genuine Mitsubishi parts that meet stringent global standards.

Mitsubishi Motors works hard to develop cars that provide comfort, space, flexibility and safety; Outlander is one of them, including a range of advanced technologies such as Super All Wheel Control, Smart Keu and Bluetooth hands-free.

Caitlin Beale
P: 08 8275 7250
M: +61 0417 243 719


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