Monday, September 12th, 2011 - Roy Morgan Research

As of June 2011, Sydney Swans had the most fans of any AFL team with 1,042,000 supporters (14+). They are followed by Collingwood with 913,000 and Brisbane Lions with 824,000, according to recently released Roy Morgan Research sports data.

 After these top three clubs there is a distinct drop off in supporter numbers with Essendon coming in at number four with 621,000 supporters. Numbers for each club gradually decline to the Gold Coast Suns on 90,000, who were only introduced into the AFL in 2011.



AFL Club Supporters

Purchase Roy Morgan AFL Club Supporter Profiles
Source: Roy Morgan Single Source, Australian Population 14+ who support an AFL team. July 10 - June 11, n = 7,800.


However among the top three supported clubs there were significant differences in the professional sporting events they attended. The proportion of Collingwood supporters who had attended an AFL game in the previous 12 months (35%) clearly outweighed that of both Brisbane supporters (20%) and Sydney supporters (18%).

Collingwood supporters were far more likely to attend an AFL match than any other sporting code, whereas Sydney supporters’ loyalty was divided with them being more likely to attend NRL than AFL. Brisbane supporters had almost equally divided loyalty between AFL and NRL in terms of attendance.


Professional Sports Attended

Purchase detailed Roy Morgan Sporting Profiles
Source: Roy Morgan Single Source, Australian Population 14+, Sydney Swans, Collingwood Magpies and Brisbane Lions supporters,  July 10 - June 11, n = 2,643.


When it came to watching sport on television, Magpie supporters again reigned supreme with 74% indicating they “almost always” or “occasionally” watch AFL on TV, compared with 63% of Swans and Lions supporters.


Team Sports Watched on TV

Purchase detailed Roy Morgan Sporting Profiles
Source: Roy Morgan Single Source, Australian Population 14+, Sydney Swans, Collingwood Magpies and Brisbane Lions supporters,  July 10 - June 11, n = 2,643.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Sydney has the highest number of supporters of any team in the AFL, however this is due to their advantage of being the only team representing Australia’s largest city. Despite this, Collingwood have the largest number of paying members and arguably the most passionate and loyal supporters.

“The high interest of Swans and Lions fans in other sports reflects the general level of AFL support in New South Wales and Queensland which battles against Rugby League as the top winter sport. It will be interesting to see how the Greater Western Sydney Giants affect AFL support in Sydney when they enter the competition next year.

“Although the Gold Coast Suns are ranked last in supporter numbers, they were introduced into the AFL in 2011. Their 90,000 supporters should only be regarded as a start with growth likely, but this will be impacted by their on-field success.”


 Profiles of supporters of various AFL teams contain detailed information on supporters of the Collingwood Magpies, Sydney Swans, Brisbane Lions, Essendon Bombers, Adelaide Crows, Carlton Blues, West Coast Eagles, Geelong Cats, Fremantle Dockers, St Kilda Saints, Hawthorn Hawks, Richmond Tigers, Western Bulldogs, Port Adelaide Power, Melbourne Demons, North Melbourne Kangaroos and Gold Coast Suns, including demographics, attitudes, activities and media usage.

Profiles of people who attend various sporting events provide a broad understanding of people who attend professional sports such as AFL, cricket (test cricket, twenty20 and one-day cricket), NRL, tennis and many more.

Detailed Roy Morgan Sporting Profiles - a huge range of sports are included and profiles are based on participators, supporters, television viewers and also spectators.


AFL Club Supporters – Last 10 Years

Purchase detailed Roy Morgan AFL Club Supporter Profiles
Note: Figures in 000’s.

Contact Profile

Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

Keywords

Collingwood Magpies, Sydney Swans, Brisbane Lions, Essendon Bombers, Adelaide Crows, Carlton Blues, West Coast Eagles, Geelong Cats, Fremantle Dockers, St Kilda Saints, Hawthorn Hawks, Richmond Tigers, Western Bulldogs, Port Adelaide Power, Melbourne Demo

Categories

Sharing

More Formats