Thursday, September 8th, 2011 - Twentieth Century Fox Home Entertainment LLC
thismoment, the leading technology company focused on providing enterprises with a complete solution to create, distribute, and manage social initiatives globally, today announced that they have partnered with Twentieth Century Fox Home Entertainment (TCFHE) and the Star Wars Blu-ray team to deliver a Star Wars interactive social experience leveraging its Distributed Engagement Channel (DEC) Platform.

In support of Star Wars: The Complete Saga on Blu-ray release in September 2011, the channel, which connects fans globally through Star Wars' Facebook, YouTube and Orkut social media channels will feature exclusive sneak peeks at the more than 40 hours of bonus content featured on the nine-disc collection.

"We've created a single interactive social experience that engages the global Star Wars community via the social network of their choice," said Mary Daily and Vincent Marcais, marketing executives, Twentieth Century Fox Home Entertainment. "thismoment provides a centrally-based, streamlined approach for sharing exclusive content and information with fans worldwide."

"The rise of social networking worldwide requires that global brands engage their fans where they choose to interact," said Vince Broady, CEO and Co-Founder of thismoment. "With DEC brands can not only build interactive social experiences that scale but do so faster and cheaper than traditional single channel solutions."

Thismoment's Distributed Engagement Channel (DEC) enables a single interactive brand channel to be distributed in its entirety to multiple social environments, including Facebook, MySpace, YouTube, the brand site and the iPhone. The DEC, which is fully customizable, features a seamless real-time connection between all environments in which it is deployed and allows brands to leverage one, simple CMS to publish and manage content. User-generated submissions can be uploaded directly to the channel or pulled from a user's existing social media library, and can be moderated by the brand before or after posting. The DEC also features robust programming capabilities and social activity reporting (e.g. uploads, shares, comments, streams, etc.) either by the specific environment or in aggregate.

For more information about how to leverage thismoment's Distributed Engagement Channel to build your social brand contact, [email protected] For more information about thismoment visit:

Relive the unforgettable moments and experience the spectacular adventure of Star Wars: The Complete Saga in a way only Blu-ray can deliver. This incredible collection unites all six Episodes together for the first time in stunning high definition with the purest digital sound in the galaxy. With over 40 hours of thrilling special features, including all-new content created exclusively for this release, you can journey deeper into the Star Wars universe and discover more than ever before. Feel the Force of Star Wars: The Complete Saga on Blu-ray this September!

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

Contact Profile

Twentieth Century Fox Home Entertainment LLC

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

About thismoment

Thismoment is the leading technology company focused on providing brands and agencies with everything they need to deliver integrated engagement experiences that build brand presence and momentum across owned, earned and paid media channels. Through its rich and powerful platform, the Distributed Engagement Channel™ (DEC), thismoment offers unsurpassed creative flexibility, superior scale and reach across the widest distribution network (including Facebook, YouTube, AOL, MySpace, the Web, rich media ad units, mobile devices and more), and easy brand management, all supported through a robust, prebuilt cloud infrastructure. Used by 9 of the top 20 world-renowned global brands, DEC makes engaging with consumers on any device more effective, efficient and scalable than ever before. DEC - Engage Everyone, Everywhere, Easily™
Angela Wong
P: (415) 684-7031


Twentieth Century Fox Home Entertainment thismoment Create Unified Interactive Social Experience Star Wars Fans Worldwide



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