Adelaide-based Dead Reds Wine Group is pleased to announce its selection of the Heart Foundation as its charity of choice.
Founder Helen "Charlie" Robinson said that the innovative wine-loving group had never been about making money for itself.
"In fact all proceeds after expenses from Wakes for our beloved 'dead reds' - those musty, forgotten bottles - has always been donated to a nominated charity of choice," Charlie said.
"Admittedly, we've had varying successes depending on venue support, caterers and sponsors but we have always hoped to improve what we can contribute over time.
"And we will now do so with heart.
"It's a great synergy for the wine group as the Heart Foundation don't mind a glass of damn good red a day either... they encourage healthy living and are all about lifestyle with a heap of fun events mixed into their own calendar. As an organisation they are active participants in the community with a variety and mix of activities we (as a group) can also get involved with.
"And, as they proved recently they'll get behind ours, such as the Wear Red: Drink Red event held at the Universal Wine Bar for 'Go Red for Women Day'. We had a stellar event with about 40 punters celebrating in style and raising a few dollars."
So, from here on in, the group will be about "Drink Red with Heart and Celebrate Life".
To find out more about the Heart Foundation, please visit:
Dead Reds Wine Group
Red wine is for drinking, not keeping at the bottom of the wine rack for that special occasion. This group has been formed to celebrate the dead reds in our cellar. We'd like to thank them for their wonderful contribution to our lives. So crack open that red, give it a tasting and then share the news with the rest of us. How old can that bottle go?