Friday, August 26th, 2011 - the dmexco
COLOGNE, GERMANY--(Marketwire) - From the "Women's Leadership Table" to the "CEO Media Talk," through to the "Visions of Leaders": One program highlight follows the next at the dmexco Conference 2011. During the two dmexco days more than 300 international top speakers will be participating in an over 120-hour program on the latest themes and trends of the digital business. All information on the dmexco 2011 Conference program is available online at

With top representatives from the entire international marketing, media and advertising industry as well as a wide variety of themes, the dmexco 2011 Conference will provide a unique, holistic overview and is thus the ultimate information platform for the digital industry.

The special highlights of day number one of the dmexco Conference include among others the "Women's Leadership Table." Female industry key players such as Paulina Bozek (Inensu), Colleen DeCourcy (Socialistic) and Alina Kessel (DDB Tribal Group) will discuss the new digital marketing opportunities in social media -- completely in line with the motto "Success with Social - The Longer Term Vision."

The "Mobile One2One" session focuses on the future of mobile marketing: Hosted by Anna Bager (IAB), Thomas Fellger (iconmobile) and Dan Rosen (AKQA Mobile) will answer the question "The Future of Mobile - A Silver Bullet in sight?" Then, as the end of the first Conference day draws near things will get very creative again: In the "Digital Creativity Camp" Benjamin Palmer (The Barbarian Group), Eric Schoeffler (Tribal DDB) and Jonny Vulkan (Anomaly) will address the theme "Brand's message in today's digital marketing world." Will Sansom (Contagious) will lead the discussion between the leading creative heads.

The second day of the dmexco Conference kicks off with Alfredo Gangotena (Mastercard Worldwide). In his opening keynote he will examine the current developments regarding the theme "Global Brand Building in the Digital Age." Then, it is time for visionary ideas and concepts in the "Visions of Leaders" session: Under the guidance of Wolfgang Blau (ZEIT ONLINE), top personalities such as Maarten Albarda (Anheuser-Busch InBev.), Aseem Chandra (Adobe Systems), Patrick Dolan (IAB), Dr. Mark Grether (Xaxis / Group M) and Dr. Dorothee Ritz (Microsoft) will exchange their views on the trend-setting potential of the digital business.

Finally, Mainardo de Nardis (OMD Worldwide), Maria Luisa Francoli (MPG) and Steve King (Zenith Optimedia) will take an inspiring look at the worldwide media strategies and quality demands of tomorrow in the "CEO Media Talk," which will be moderated by Peter Minnium (IAB). Further top speakers of the dmexco Conference 2011 include among others KC Estenson (, David J. Moore (24/7 Real Media), Urban Gillström (TradeDoubler), Carl-Philipp Mauve (Ford), Uli Veigel (Grey Group Germany) and Ulrike Vollmoeller (Beiersdorf).

The full Conference program complete with all highlights and speakers also from the Seminars and the Speakers' Corner can be found at, where it is also possible to register for the individual sessions.

Ulrich Kramer (pilot), Vice President of the German Federal Association of the Digital Industry (BVDW) e.V.: "We will hear many new ideas and get to know the latest industry highlights at the dmexco 2011. Furthermore, this is where the aspiring talents and young professionals meet up with the creative heads and top decision-makers of the digital industry. So, once again this year the entire spectrum of our industry with all its different facets will be represented at the dmexco."

David J. Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc.: "Media and communications are ripe for better targeting and better ad creative and the opportunities of social and video are limitless. Digital is no longer the future, it is the present. dmexco is a prestigious event and Europe is leading the way in many digital categories. The digital marketing world is a global family and I'm looking forward to sharing some of the things I've learned through my career in digital with the audience."

Christian Muche, Director Business Development, Strategy & International dmexco: "With its star-studded Conference line-up and a multifaceted Expo, the dmexco 2011 is currently the largest and most influential international meeting place for all relevant sectors of the digital business -- from mobile and video, to e-commerce and targeting, through to creativity and future trends. We are already looking forward to welcoming the global leaders of the digital industry in Cologne in September and to discussing with you in depth the relevant strategic themes from brand building to creative excellence in the framework of the Conference formats."

Contact Profile

the dmexco

The dmexco is the international leading expo & conference for digital business. Comprising of a combination between an exposition and a conference, a concept that is unique worldwide, it stands for innovative and future-oriented marketing, advertising and media in the midst of a global growth market. Placing a clear focus on advertising, creativity, branding, relevance and efficiency, the dmexco is in its capacity as the customer and brand-oriented no. 1 branch meeting place, the central, international platform for all players of the marketing, advertising and media scene. The dmexco -- which is free of charge for trade visitors -- is thus the cross-media and transnational central hub for the digital industry: dmexco - leading the global digital business. A new special conference format on the digital creative business is taking place for the first time on the eve of the dmexco 2011: The exclusive pre-day event "UBERCLOUD - The visible mass of digital creativity" (

All further information on the dmexco 2011 (September 21 & 22, in Cologne) as well as photos, videos and statements on the dmexco 2010 are posted at,, and

Andre Hoffmann
Telephone +49 40 679 446 53
Fax +49 40 679 446 11
E-Mail [email protected]

Koelnmesse GmbH
Messeplatz 1
50679 Cologne

Gerald Bose
(Chief Executive Officer)
Herbert Marner

Chairman of the Supervisory Board:
Mayor of the City of Cologne
Jurgen Roters

Headquarter and place of jurisdiction: Cologne
District Court Cologne, HRB 952
Andre Hoffmann
P: +49 40 679 446 53


From the "Women's Leadership Table" to the "CEO Media Talk," through to the "Visions of Leaders": One program highlight follows the next at the dmexco Conference 2011.



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