Friday, July 29th, 2011 - Finlaysons
Leading wine industry law firm, Finlaysons, will take its 19th annual Roadshow across Australia from July to September to provide practical legal and business advice to the wine industry based on the theme of ‘Doing Business with China’.

The Finlaysons Wine Roadshow - a seminar series, which runs from 25 July to 9 September - will visit several of Australia’s major wine districts to assist small and medium sized businesses take advantage of the Chinese opportunity.

The Roadshow will visit nine wine regions across the country, namely:
• Coonawarra – 25 July
• Hunter Valley – 29 August
• Canberra – 30 August
• Rutherglen – 31 August
• Yarra Valley – 1 September
• Launceston – 2 September
• Barossa Valley – 6 September
• McLaren Vale – 7 September
• Margaret River – 9 September

Finlaysons’ Wine Partner, Will Taylor, said many players in the Australian wine sector see China as providing the greatest opportunity for industry growth, but doing business with China presents some difficult practical challenges.

“China is Australia’s most exciting prospective wine market, but wineries must be well prepared if they are to achieve success.”

The Finlaysons Wine Roadshow will bring together an expert panel of both Australian and Chinese lawyers as well as a business consultant who specialises in coaching Australians to do business with Chinese people.

Speakers include Mr Taylor, Finlaysons’ Intellectual Property Partner, John MacPhail, Winemakers’ Federation of Australia (WFA) Manager of Economics and Policy, Paul van der Lee, the Managing Partner of RHK Legal, Richard Kimber, and Chinese Language and Cultural Advice Managing Director, Leonie McKeon.

Each year, Finlaysons hosts a series of seminars in Australia’s major wine districts to assist small and medium sized businesses with critical business issues. In its19th year the series focuses on how to develop a relationship and negotiate a distribution agreement with a Chinese person and how to otherwise build a brand in China.

There will also be a paper on protecting Australian wine brands from being “ripped off” in China and the WFA will give an overview of the Australian wine industry’s current position in China and the its future direction in that market.

“The opportunities for further substantial growth in China are enormous, but there are some difficult hurdles to leap,” said Mr Taylor.

“However, with hard work and good advice, China will be very rewarding for a number of small and medium sized Australian wine producers.

“We are delighted to have put together such a quality team this year.

“Our speakers have hands-on, practical experience dealing with the challenges presented by the Chinese growth opportunity,” said Mr Taylor.

To register for the Finlaysons Wine Roadshow visit www.wineroadshow.com.au or contact Jennifer Sothman, on (08) 8235 7769 or [email protected]

To organise an interview with the speakers, contact Ms Sothman. For further media information contact Carmen Radetti on 0401 878 517 or [email protected]

Contact Profile

Finlaysons


Finlaysons is Australia’s leading wine industry law firm. It represents clients from Margaret River in the west, to Hunter Valley in the east and everywhere in-between. It also has a number of multi-national wine industry clients. It was recently named Adelaide Law Firm of the Year for the second consecutive year and the third time in five years. For more information, visit the wine page of Finlaysons’ website at http://www.finlaysons.com.au

Carmen Radetti
P: (08) 8331 1444
M: 0401878517
W: www.finlaysons.com.au

Keywords

Finlaysons Wine Roadshow, wine, China, Australian wine regions

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