Thursday, July 28th, 2011 - Roy Morgan Research
Autobarn reaffirmed their lead over Repco and Supercheap Auto for satisfying more of their customers in the 12 months to March 2011, holding onto the top position in the Auto stores category according to the Roy Morgan Retail Customer Satisfaction Report.

Autobarn, with a customer satisfaction result of 89%, was well ahead of the overall average satisfaction rating for all Auto stores (85%) despite being one percentage point lower than their result for December 2010. The report for March 2011 revealed Autobarn was 4% points ahead of their closest competitor Repco (85%), while Supercheap Auto ranked in last place with 83% customer satisfaction.

Satisfaction* with Auto Stores

Purchase the detailed Roy Morgan Retail Customer Satisfaction Report
Source: Roy Morgan Single Source (Australia): April 2010 - March 2011.Sample: Total purchased from one or more Auto store(s) in the last 4 weeks n=2,407 N.B. Total Auto stores include only the stores shown. *Satisfaction Rating based on respondents who were “Very satisfied” or “Fairly satisfied” with each store bought from in the last 4 weeks.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Autobarn are still unwavering in the top position for customer satisfaction in the Auto store category, helped by marginally stronger satisfaction levels coming from customers living in Victoria.

“Repco have slowly increased satisfaction levels of their customers over the last 12 months. This is a commendable improvement from their satisfaction average of 80% from 2008. However they are still a solid four percentage points behind Autobarn.

“Supercheap Auto continues to trail behind major competitors Repco and Autobarn, having only maintained the same satisfaction result for the last 12 months, which is still a full three percentage points behind the December 2009 peak in their satisfaction levels.”

Purchase the complete detailed Roy Morgan Non Food Retailer Customer Satisfaction Report. This report provides a ranking of satisfaction among all of the stores measured and looks at long and short term trends for overall customer satisfaction, at the category level and then at the individual store level.

Purchase from an extensive range of detailed Roy Morgan Retail Store Customer Profiles including Auto stores such as AutobarnRepco, andSupercheap Auto. These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.

For more details contact:

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.

Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

Vaishali Nagaratnam
P: 0392245309


Autobarn, Repco, Supercheap Auto, Auto Stores, Automotive, Auto Store Satisfaction



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