Australians are now spending less on gambling than they did in 2002 according to the latest Roy Morgan Gambling Monitor. For the 12 months to March 2011, Australians spent $19.2 billion dollars on gambling, down from $20.3 billion in the 12 months to December 2002.
For betting on the races, $2.5 billion was spent as of March 2011, down from $2.8 billion in 2002. Sports betting, although still small at $0.6 billion, has increased from $0.4 billion in 2002. The only other gambling activity to show a significant increase was casino table games at $1.4 billion, up from $0.8 billion in December 2002.
Expenditure on lotteries/scratch tickets, at $2.1 billion, has remained relatively steady. Expenditure on Keno at a club, pub or casino is $0.3 billion, down from $0.4 billion in 2002.
Annual Expenditure by Australians on Gambling ($billions)
Source: Roy Morgan Single Source, January – December 2002 n=24,164; April 2010 – March 2011 n=17,748.
Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
“The Roy Morgan Gambling Monitor shows that the percentage of Australians who gamble has fallen steadily since 2002. This decline in participation has contributed to an overall decline in the total spend by Australians on gambling. In real terms this decline has been quite marked. Less Australians are patronising gambling venues like licensed clubs or visiting gambling outlets such as TABs and newsagents. The growth of online gambling, especially sports betting, has not been big enough to counter this large decline in gambling participation and expenditure at traditional venues.”
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Purchase the detailed Roy Morgan Report available on Gambling Trends. This report examines the current and future trends that are driving Australia’s gambling sector. It focuses specifically on leisure and gambling trends, such as participation in traditional leisure activities and incidence of gambling, gambling expenditure and frequency. Trends regarding participation in different forms of gambling and gambling methods, such as online gaming or betting are also included, along with a demographic profile of gamblers. Insights regarding trends in technology are examined, and the report is concluded with an analysis of heavy gamblers in the Australian gambling market.
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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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