Tuesday, July 19th, 2011 - Roy Morgan Research

14/07/2011

In the latest customer satisfaction for electrical stores, Retravision fell slightly behind The Good Guys but is still ahead of Betta Electrical according to the Roy Morgan Retail Satisfaction Report for March 2011.  

The Good Guys narrowly lead the Electrical stores category with 89% of their customers either ‘very' or ‘fairly satisfied', just ahead of Retravision (88%). Betta Electrical came in third at 87% followed by Dick Smith at 83%.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

"The Electrical stores category is not only highly competitive in pricing, but continues to be competitive in customer satisfaction, with only two percentage points separating the top three stores: The Good Guys, Retravision and Betta Electrical.

"The Good Guys have managed to take out the top spot this quarter; this was due to the fact they were the only store to show any improvement in satisfaction for their customers. This marginal lead over Retravision and Betta Electrical may be difficult to hold onto as, previously, each of these stores has at some point over the last two years led the category, albeit by only a small margin.

"Dick Smith have shown no sign of improving their satisfaction trend, a possible effect from the re-branding of Tandy stores to Dick Smith."


Purchase the complete detailed Roy Morgan Non Food Retailer Customer Satisfaction Report. This report provides a ranking of satisfaction among all of the stores measured and looks at long and short term trends for overall customer satisfaction, at the category level and then at the individual store level.

Purchase from an extensive range of detailed Roy Morgan Retail Store Customer Profiles including electrical stores such as The Good Guys, Retravision, Betta Electrical, Dick Smith. These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.


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Keywords

Retravision, electrical stores, retail stores, electrical retail stores, The Good Guys, Betta, Retail satisfaction

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