PR can be a golden double-edged sword

By Brian Johnson, author of The Little Red Book of PR Wisdom, more

Sunday, April 26th, 2015

Media snacking habits can increase your influence

You’ve probably noticed your daily newspaper has slimmed right down, and in some cases it’s disappeared entirely.  Magazines are closing or moving online. TV is recorded for future viewing and the family does not congregate in front... more

Monday, April 27th, 2015

Politician catches coward punch - how to manage a media firestorm

IN the early hours of a Sunday morning, on a well-known nightclub drag, a State Government Minister was reportedly hit by a ‘coward punch’ by an unknown male, for no known reason. The Minister says that he was seeking an “elusive ta... more

Sunday, April 20th, 2014

How can you win over a journalist, even with a product press release?

Mainstream metro daily journalists are driven by their editors to produce a certain kind of content and that can conflict with your client’s requirements. It's not the journalist's job to promote your product or message but to provide c... more

Monday, April 27th, 2015

Take a chance with this press release writing technique

The media want a story – and are not about giving you free advertising – so how can you turn yourself into a great storyteller? ... more

Friday, April 18th, 2014

You Can’t Handle The Proof!

The human brain is a curious thing. Reviewing the media release you’ve just written for mistakes, only by yourself, is a mistake in itself. Your eyes will skip across misspelling, missing words, words that shouldn’t be there, and sentence... more

Wednesday, April 22nd, 2015

PR pitching: red light/green light

Media types are very mercenary. They have to be. They’ve got deadlines, far too much work, and PR people bombarding them. Talking to them is a case of red light/green light, more often than not a red light, a knockback, because they are hard-no... more

Friday, April 18th, 2014

Why an expert spokesperson can make or break your media interview

Who are you offering up for interview? If possible, it’s a good idea to have two contacts on your media release/topic. Sometimes the media will phone and want to do the interview then and there. If you’ve only got one option that person m... more

Friday, April 18th, 2014

How linkbait is taking over consumer minds and killing corporate advertising

Consumers are becoming so overwhelmed with information that they are no longer absorbing corporate advertising. They are turning off in droves.... more

Friday, April 18th, 2014


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