Social engineering: Deceiving people, not machines

AVG (AU/NZ) Pty Ltd

2010-03-12T08:51:31+10:30

The weakest part of any business computer system is almost always the human being using it — something cyber criminals know only too well. Social engineering is extremely pervasive and frequently effective… • Security experts easily convinced workers to reveal their passwords in exchange for a free pen. • Over half the computer users questioned in a recent AVG survey had received phishing emails. Cyber criminals are often portrayed as technical geniuses plying their trade through the use of deviously complex computer code. While there is some truth to this, gaining access to a computer can be as simple as fooling someone into a revealing a password. This tactic of exploiting the "human aspect" of computer use is known as "social engineering" and is widely recognised as one of the most effective techniques used by cyber criminals. "Human beings are often the weakest link in the security chain," warns the US government advice site Stay Safe Online. "Criminals and con artists know this and exploit it. Learn how to spot the tricks they use." It’s Easy to Be Fooled Things to look out for include such simple tactics as phoning a random extension and tricking whoever answers into revealing their network password by asking seemingly-innocuous questions. "If an attacker is not able to gather enough information from one source, he or she may contact another source within the same organisation and rely on the information from the first source to add to his or her credibility," warns US government security agency US-CERT. A fraudster used this technique to make calls to the Barclays Bank in the UK, eventually convincing a call centre worker to issue a credit card in the chairman’s name. Armed with the credit card and personal details about the chairman, the conman then went to a Barclays branch and withdrew £10,000 of the banking executive’s money. Ouch! An example of how easily people can be tricked by social engineering was revealed by the organisers of the InfoSecurity Europe conference. Experts convinced 90 percent of workers stopped at Waterloo Station in London to reveal their passwords in exchange for a free pen. Some more suspicious workers refused at first, but eventually revealed enough information for the experts to accurately guess their password. Kevin Mitnick, one of the most notorious hackers of all time, has admitted that social engineering was a fundamental part of his approach. "When the average person conjures up the picture of a computer hacker, what usually comes to mind is the uncomplimentary image of a lonely, introverted nerd whose best friend is his computer and who has difficulty carrying on a conversation, except by instant messaging," Mitnick explains in his book The Art of Deception. "The social engineer, who often has hacker skills, also has people skills at the opposite end of the spectrum — well-developed abilities to use and manipulate people that allow him to talk his way into getting information in ways you would never have believed possible." Beware the Phishers But social engineering doesn't have to be done in person or over the phone. One of the most popular social engineering techniques is phishing, which is when cyber criminals bombard computer users with emails purporting to be from banks or other trusted entities where valuable information is protected by passwords. Recipients are encouraged to respond to the mail by clicking a seemingly-legitimate link and entering their login credentials. "An attacker may send email that appears to come from a reputable credit card company or financial institution and that requests account information, often suggesting that there is a problem," explains advice on the US-CERT web site. "When users respond with the requested information, attackers can use it to gain access to the accounts." Recent research conducted by AVG revealed that around 55 percent of the 250 users surveyed had received phishing emails. The survey particularly looked at how increased use of social networking sites such as Facebook, Twitter and MySpace were contributing to the growth of phishing and other security threats. Other interesting results included: • 21% accept contact from members they don’t recognise • 52% let friends access social networks on their machine • 64% click on links offered by community members • 26% share files within social networks • 20% have experienced identity theft • 47% have been victims of malware infections The emergence of social networking sites has led to a blending of programming-type hacking techniques with social engineering, a threat acknowledged by AVG back in 2007. "The anti-virus industry has been in a transition period for the past two to three years as malware has morphed from simple viruses to complex malicious web site hacks that combine exploits and social engineering to scam unsuspecting users of their data," said Lloyd Borrett, Marketing Manager, AVG (AU/NZ). Education is Key When it comes to protecting against social engineering attacks, technologies such as those provided by AVG’s Internet Security software have an important part to play, but experts agree that educating staff is fundamental. "An educated workforce is the main line of defence against online threats in business," is the advice from the UK government-backed Get Safe Online campaign. US-CERT is more specific in its guidance: "Be suspicious of unsolicited phone calls, visits, or email messages from individuals asking about employees or other internal information. If an unknown individual claims to be from a legitimate organisation, try to verify his or her identity directly with the company." The best strategy for businesses is to instil in their staff the notion that handing over any information to someone whose motives are suspect or unknown is not a good idea. This "paranoid" attitude should be brought home to new hires from day one; new employees are the most susceptible to social engineering techniques, according to Kevin Mitnick. "New employees are a ripe target for attackers. They don’t know many of the people yet, they don’t know the procedures or the dos and don’ts of the company. And, in the name of making a good first impression, they’re eager to show how cooperative and quick to respond they can be," he warns. Of course, it always makes sense to back up education with protection, so businesses should also ensure they have up-to-date security software in place. AVG’s Anti-Virus and Internet Security products include AVG LinkScanner®, a technology that can quickly and accurately determine whether or not a web page is hosting a phishing attack. Criminals will always be able to find the chinks in any company's computer security armour but, by paying attention to the people as well as the computers, businesses can make it much harder for the cyber criminals to break through. Online references: Stay Safe Online – US National Cyber Security Alliance: http://www.staysafeonline.org/ US-CERT – United States Computer Emergency Readiness Team: http://www.us-cert.gov/ Barclays chairman loses £10,000 in identity scam: http://business.timesonline.co.uk/tol/business/law/article3164914.ece Office workers give away passwords for a cheap pen: http://www.theregister.co.uk/2003/04/18/office_workers_give_away_passwords/ The Art of Deception by Kevin Mitnick: http://en.wikipedia.org/wiki/The_Art_of_Deception Get Safe Online - UK: http://www.getsafeonline.org/ shuna@boydpr.com.au

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2842 Social engineering, Internet security, cybercrime, phishing,

811

0419 415 301 Shuna Boyd Based in Melbourne, AVG (AU/NZ) Pty Ltd distributes the AVG range of Anti-Virus and Internet Security products in Australia, New Zealand and the South Pacific. AVG software solutions provide complete real-time protection against the malware, viruses, spam, spyware, adware, worms, Trojans, phishing and exploits used by cyber-criminals, hackers, scammers and identity thieves. AVG protects everything important and personal inside computers — documents, account details and passwords, music, photos and more — all while allowing users to work, bank, shop and play games online in safety. AVG provides outstanding technical solutions and exceptional value for consumers, small to medium business and enterprise clients. AVG delivers always-on, always up-to-date protection across desktop, and notebook PCs, plus file and e-mail servers in the home and at work in SMBs, corporations, government agencies and educational institutions. AVG products actively protect over 110 million users worldwide, including more than 4.6 million users in Australia and New Zealand. AVG (AU/NZ) has more than 2700 resellers across Australia, New Zealand and the South Pacific. false 02 9418 8100 false true Social engineering: Deceiving people, not machines

2010-03-12T09:01:51+10:30

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http://www.avg.com.au CloudBerry Lab

2010-03-12T07:24:13+10:30

CloudBerry Lab has released CloudBerry Explorer v1.9, an application that allows users to manage files in Amazon S3 buckets just as they would on their local computers.CloudBerry Explorer allows end users to accomplish simple tasks without special technical knowledge, automate time-consuming tasks to improve productivity. The new version of CloudBerry Explorer helps you compare the contents of local folders with Amazon S3 buckets using a comprehensive set of options. In addition, the sync folders feature allows you to make a complete mirror of local folders and Amazon S3 buckets by adding an ability to remove objects from S3 if they were deleted locally. Another new feature of CloudBerry Explorer allows you to take advantage of Canned Access Control policies that provides you for a way to minimize Amazon S3 requests. When doing a PUT request users can specify a canned ACL, which grants certain access right. CloudBerry Explorer is designed to work on Windows 2000/XP/Vista and Windows 7. Microsoft PowerShell command line interface allows advanced computer users integrate Amazon S3 storage access with other routines. CloudBerry Explorer for Windows is a freeware. CloudBerry Explorer PRO costs $39.99 (US). You will continue to pay Amazon directly for their S3 charges. For more information & to download your copy, visit our Web site at: CloudBerry Explorer Freewarehttp://www.cloudberrylab.com/default.aspx?page=cloudberry-explorer-amazon-s3 CloudBerry Explorer PRO http://www.cloudberrylab.com/default.aspx?page=s3-explorer-pro contact@cloudberrylab.com

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2841 Amazon S3, online storage, cloud computing

Nadezhda Lukyanova CloudBerry Lab was established in 2008 by a group of experienced IT professionals with the mission to help organizations in adopting Cloud computing technologies by closing the gap between Cloud vendor propositions and consumer needs through development of innovative low-costs solutions. false (949)515-4000 false true Compare and Synchronize Amazon S3 content with CloudBerry Explorer

2010-03-12T07:52:17+10:30

887

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http://www.cloudberrylab.com Day 2 Day Lifestyle PA

2010-03-11T16:58:13+10:30

Personal assistants are for big corporate types, right? Wrong! A personal concierge, like Day 2 Day Lifestyle PA Debbie Alford, can make life simpler – and give back leisure time to enjoy what we so work hard for. “Concierge” is a French word, meaning “keeper of the keys”. When castles across Europe hosted visiting nobility in the Middle Ages, the concierge kept the keys to the rooms and ensured that guests had everything they needed during their stay. Calling herself a Lifestyle PA or Personal Concierge, Debbie takes care of all the mundane tasks others don’t have the time – or the inclination – to do. A concept quite common in the UK and the US, personal concierges are now starting to be come an essential business tool in Australia as well – especially as more and more people start working from home offices and need to outsource to get ahead. “So often clients come to me saying, ‘I work long hours, I earn a decent living and I want to make the most of what little leisure time I have to relax and enjoy myself’, and I help them do that,” Debbie explained. “One of my favourite quotes is by Logan P Smith: ‘If you are losing your leisure time, look out, you may be losing your soul’. This is where I fit into people’s busy lives – I tell them to give me their list and consider it done,” Debbie said. Tasks completed by a personal concierge can be small or large, and include grocery and personal shopping, internet research, buying gifts or supervising tradespeople, but ultimately the goal is to make life easier for the client. “Some tasks may seem quite trivial, but if it causes stress, frustration or grief, no job is too small. It may be simply sorting out office cupboards, or organising a birthday party - I took care of all the details so my client could be a guest at her own party,” Debbie said. “I’ve even had a request to find an Irish wolfhound puppy for one client - not an easy task but it only took me 1 ½ hours, which was a great result for the client,” she added. Debbie first thought about providing a personal assistant service to busy professionals around 12 years ago, utilising her extensive experience as a secretary and PA, and her practical and organisational skills that had been evident as an executive member of various community committees. Once her sons had finished studying and she had more time for herself, Debbie became a personal concierge and launched her own business. Day 2 Day Lifestyle PA is based in Melbourne, offering a personal service to time-poor people in the city, as well as a virtual service. For more information about Day 2 Day Lifestyle PA Debbie Alford, visit www.day2daypa.com.au johanna@strawberrycommunications.com.au

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2835 Day 2 Day Lifestyle PA, Debbie Alford, personal concierge

0423 969 661 Johanna Baker-Dowdell Day 2 Day Lifestyle PA is based in Melbourne, offering a personal service to time-poor people in the city, as well as a virtual service. false 0423 969 661 false true Get a Life - with a Personal Concierge

2010-03-11T17:13:08+10:30

1136

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http://www.strawberrycommunications.com.au My Booking Manager InfoTec Communications Pty Ltd

2010-03-11T16:30:58+10:30

ADELAIDE, SOUTH AUSTRALIA, 11th March 2010 – My Booking Manager, a leading online event registration management system, announced today that it has been selected by the McLaren Vale Grape, Wine & Tourism Association for the provision of online bookings for the annual BankSA Sea & Vines Festivals to be held in June. The BankSA Sea & Vines Festival devotes a weekend to indulging in seafood delights and soaking up the music and beautiful scenery of McLaren Vale. Less than an hour’s drive from Adelaide, the festival offers the perfect opportunity to discover new wineries or return to an old favourite and enjoy the long weekend festivities with friends and family. For more information about the BankSA Sea & Vines Festival, please visit www.mclarenvale.info My Booking Manager will be used to manage online bookings for 3 categories of participation, Experience, Relish and Delight. In a significant shift from past years, visitors to the festival will need to book in advance to attend the festival. This will overcome problems experienced in recent years where visitors have not been able to attend their preferred winery. A $20 booking fee per person will include a complimentary Riedel wine glass, a free pour of wine and a contribution to sustainability plantings in McLaren Vale. “We are excited to be using the My Booking Manager system and look forward to start taking bookings early April,” said Elizabeth Tasker, Marketing and Business Development Manager of McLaren Vale Grape, Wine & Tourism Association. “We believe the My Booking Manager online booking system will mean visitor’s time will be better spent enjoying the delightful experiences and hospitality of the McLaren Vale wineries rather than wasting time driving around looking for a venue that’s not booked out. The booking system will link from the BankSA Sea & Vines Festival web site to offer booking and payments for the exclusive Relish and Delight programs which will offer specialised breakfast of lunch experiences at select venues. The Experience program will allow visitors to choose their favourite cuisine, entertainment and winery venue by paying a nominal entry day fee. Selections can be made from any, or all of the morning, lunch and afternoon sessions, at either the same venue or different venues. chrish@infotec.com.au

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2834 my booking manager, events, online bookings, food and wine, festival

Chris Herrmann My Booking Manager, a product of InfoTec Communications Pty Ltd, is an easy to use, do it yourself online event registration RSVP management system providing a professional and cost effective system to manage registration replies and payments. My Booking Manager is used by a range of national and international clients including large corporates, small business and non profit organisations for conferences, trade shows, seminars, product launches, public events, and a range of functions requiring professional online registrations and payment management. For more information about My Booking Manager, please visit www.mybookingmanager.com true 08 8370 3737 true true My Booking Manager To Provide On-Line Bookings For Popular BankSA Sea & Vines Festival

2010-03-11T17:11:56+10:30

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http://www.mybookingmanager.com www.ivebeeneverywhere.com.au

2010-03-11T13:53:29+10:30

It’s the road trip of a lifetime. Peter Harris, from the Central Coast of New South Wales, is travelling from Adelong to Yeerongpilly, visiting every location mentioned in the famous song, ‘I’ve Been Everywhere’, in an effort to raise funds for the Fred Hollows Foundation. From ghost towns to the nation’s capital, Peter will travel through 93 destinations, with Coolangatta being number 54 on his itinerary. “I aim to visit every location by the end of the year, but I’m taking my time,” said Peter. “I am enjoying getting to know each town and learning more about Australia in the process.” Peter’s own web hosting and domain name providing business, QiQ, is funding the costs associated with his journey around Australia, allowing for all donations received to go directly to the Fred Hollows Foundation. “I am passionate about the work of Fred Hollows,” said Peter. “He was not simply a skilled eye surgeon, but a champion of human rights and social justice. The Foundation is particularly devoted to Australian Indigenous health and I hope to be able to raise funds to support this aim.” In 1962 Australian Geoff Mack wrote the lyrics to "I've Been Everywhere", a song listing 93 Australian destinations linked only by their ability to rhyme with each other. 48 years later, Peter’s adventure will take him to every Australian state, except Western Australia and Tasmania, and he’s loving every minute of it. “I'm discovering just how big Australia really is and enjoying meeting new people in every township and city,” said Peter. “I’m delighted to be supporting an organisation like the Fred Hollows Foundation and, most of all, I'm looking forward to being able to sing, I've been everywhere, man, and to have actually been there and done it.” Peter’s journey can be tracked, and donations made, via his web site at www.ivebeeneverywhere.com.au johanna@strawberrycommunications.com.au

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2833 Peter Harris, QiQ, I've Been Everywhere, Fred Hollows Foundation

Johanna Baker-Dowdell In 1962 Australian Geoff Mack wrote the lyrics to "I've Been Everywhere", a song listing 93 Australian destinations linked only by their ability to rhyme with each other. Now 48 years later, Peter harris is visiting all the places mentioned in the song. false 0423 969 661 false true The ‘I’ve been everywhere’ man cruises into Coolangatta

2010-03-11T14:03:23+10:30

1136

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http://www.strawberrycommunications.com.au Raine & Horne

2010-03-11T08:33:50+10:30

Raine & Horne's new Tweed Heads/Coolangatta office celebrated its official opening with a grand event on Tuesday 9 March, 2010. About 19 Raine & Horne employees were treated to nibbles and champagne to mark the occasion. Members of the Palm Beach QLD team also attended, as the new office is owned and operated by Raine & Horne Palm Beach's Tracey Charleson. Raine & Horne QLD CEO Stephen Sharry delivered the corporate opening address, joined by the National CEO, Angus Raine. Opened to the public in January this year, the new office is located at Shop 1, 75-77 Wharf Street, Tweeds Heads, NSW 2485. The grand opening was held in the office. melinda.tweedheads@rh.com.au

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2832 Raine & Horne Tweed Heads/Coolangatta

- Melinda Bray Raine & Horne is an iconic Australian property firm, with more than 400 offices providing worldwide coverage. Also an established Superbrand the company has four distinct property service brands including Raine & Horne Residential, Raine & Horne Commercial, Raine & Horne Financial Services and Raine & Horne Rural. As one of the largest real estate Franchise operations in Australia our real estate agents help our clients buy and sell houses, house and land, apartments, townhouses, commercial, industrial, retail and rural real estate as well as brokering financial loan and mortgage products. The Raine & Horne website www.rh.com.au includes thousands of properties for sale and lease including investment properties, rental properties and holiday lettings. false (07) 5536 2533 false true New Raine & Horne office official grand opening, Tweed Heads/Coolangatta

2010-03-11T08:37:44+10:30

895

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http://www.rh.com.au Australian Sign language Interpreters' Association (ASLIA)

2010-03-10T15:58:22+10:30

The Australian Sign Language Interpreters’ Association (ASLIA) is holding its national conference in Brisbane, from August 27th - 29th.The ASLIA National Conference is the largest annual event of its type for sign language interpreters within the Australasia and Oceania region. The conference is also open to interpreters and translators from other language communities, service providers, consumers of interpreting services, and interpreting/translation students. ASLIA is honoured to announce that Dr Lorraine Leeson will be the keynote presenter for ANC 2010. Dr Leeson has been the Director of the Centre for Deaf Studies at Trinity College Dublin since its establishment in 2001. She has twenty years experience of working with Deaf communities in a range of capacities in Ireland and throughout Europe. She was one of the first professionally trained Irish Sign Language/English Interpreters in Ireland and holds a PhD in theoretical linguistics. Lorraine has practiced interpreting locally and internationally, with her work taking her from local tertiary educational environments and legal contexts to the national theatre of Ireland and from there, to the European Institutions and the United Nations. The call for papers has been released and presentations are sought that fit within the theme “Interpreters and…: exploring settings, interactions and best practice in interpreting”. http://www.asliaconference.org.au/call-for-papers To remain abreast of the latest ANC information visit the conference website and add your name to the contact list - http://www.asliaconference.org.au/registration. Registrations will be open very soon. For more information please email: info@asliaconference.org.au info@asliaconference.org.au

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2825 auslan, sign language, interpreter, interpreting

Kylie Scott The Australian Sign Language Interpreters' Association (ASLIA) is a non-profit body, and the national peak organisation representing the needs and interests of Auslan/English Interpreters and Deaf (Relay) Interpreters in Australia. The Association is comprised of a national Executive Committee (ASLIA National), a Representative Council and branches in most states/territories. false 0414805584 false true ASLIA National Conference 2010: Interpreters and…Exploring settings, interactions and best practice in interpreting

2010-03-11T08:36:25+10:30

1161

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http://www.asliaconference.org.au/ Houses To Impress Soapbox Media

2010-03-10T13:24:44+10:30

Lazy real estate agents are costing home sellers thousands of dollars, according to Australia’s leading home stagers Charyn and Kate Youngson. The mother and daughter team, whose Adelaide-based company Houses To Impress is in huge demand by vendors looking for that added advantage come sales times, say too many real estate agents are in for the quick sale and are not prepared to work at getting the premium price. “Our clients say to us over and over again how frustrated they are with their agents.” Charyn says. “The number one piece of advice many agents give is to ‘sell as is’, which is ridiculous advice unless you want to achieve bargain basement prices. “Selling as is, that’s just not an option. You wouldn’t go to a job interview ‘as is’ and you wouldn’t sell your car without giving it a wash so why would you sell your house ‘as is’? If you put a bit of time and effort – and it often doesn’t require much at all – you can literally add many thousands of dollars to the sale price. “It is rife through the industry and everyone we meet has a story to tell about a real estate lazy agent they know. I’m not into bashing real estate agents. There are good ones around for sure but those agents who tell you to sell ‘as is’ are just after a quick sale so they can move on to the next one. “Many agents know about the good services available but just don’t recommend them because they are playing a numbers game and they’re not making your house a priority.” Charyn says cost-effective techniques are available to help home owners increase the value of their property and the good real estate agents use them. If they don’t, she says, they’re not genuine. In their new book Sold For Top Dollar, Charyn and Kate feature a chapter on how to choose a good agent who works for you. Further information, contact Charyn and Kate Youngson at Houses To Impress on 08 8395 1144 or Shane McNally at Soapbox Media on 0412 956 615. charyn@housestoimpress.com.au soapbox@netspace.net.au

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2823 real estate, renovations, home staging

802

0411 441 038 Charyn Youngson Shane McNally Australia's leading home staging company. Run by mother and daughter team Charyn and Kate Youngson, Houses To Impress has developed a huge reputation for the ability to add thousands of dollars to homes and ensure they are sold for a premium price. Media/PR partnership specialising in publication, promotion of small and medium business and image management. Soapbox Media is run by a team of nationally accredited journalists, writers, artists and photographers false 08 8395 1144 0412 956 615 false true Lazy Real Estate agents costing vendors thousands

2010-03-11T08:30:06+10:30

716

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http://www.housestoimpress.com HotelsCombined.com

2010-03-11T08:22:51+10:30

Sydney, Australia. 11 March 2010 – HotelsCombined.com, the world’s leading hotel meta-search engine, announced today their partnership with Carlson Hotels Worldwide, the internationally renowned hotel company incorporating Regent® Hotels & Resorts; Radisson® Hotels & Resorts; Park Plaza® Hotels & Resorts, Country Inns & Suites By CarlsonSM; and Park Inn®. Individuals shopping on www.HotelsCombined.com and choosing to make their hotel reservation with any Carlson Hotel will now find that the booking will be redirected to the respective brand site (RegentHotels.com, Radisson.com, ParkPlaza.com, CountryInns.com and ParkInn.com) to complete their hotel reservation without any additional mark-ups or fees. Christine Brosnahan, Vice President Distribution and Reservation Sales for Carlson Hotels welcomed the new relationship with HotelsCombined.com, “The distribution focus of Carlson Hotels is to continually increase our reach to new and existing customers. We want to make it easy for anyone to make a hotel reservation with any of our five hotel brands. This relationship provides Carlson Hotels Worldwide with the ability which enables us to sell more inventory directly through our individual brand websites.” Yury Shar, HotelsCombined.com Managing Director said, “We are excited about our partnership with Carlson Hotels Worldwide, one of the most recognized and internationally respected brands. Our ability to generate incremental direct business on a global scale is becoming a more attractive proposition to hotel chains like Carlson Hotels Worldwide.” Online media release: http://www.hotelscombined.com/AboutUs/Press/CarlsonHotels.aspx vicki@hotelscombined.com

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2831 Carlson Hotels, HotelsCombined, Regent Hotels, Radisson, Park Plaza, Country Inns, Park Inn

+61 403 561 344 Vicki Byrne HotelsCombined.com is the world’s leading hotel search engine, with a database of more than 200,000 hotels from 195 countries. The site streamlines the largest amount of real-time international hotel deals into one simple and efficient format, aggregating prices from prominent online travel agents and hotel chains, including Expedia.com, Travelocity.com, Booking.com, Hotels.com, Hilton Worldwide and Intercontinental Hotel Group. More than 6.5 million monthly HotelsCombined.com users compare multiple hotels simultaneously and then click directly to partner Web sites to make a reservation. With no mark-up fees or additional booking fees, HotelsCombined.com offers travelers a completely free and invaluable tool for finding unbeatable hotel deals, whether they search directly through www.HotelsCombined.com or through one of 15,000 affiliate partner Web sites. false +61 2 8011 4192 false true Carlson Hotels Worldwide sells rooms direct through HotelsCombined.com

2010-03-11T08:28:50+10:30

941

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http://www.HotelsCombined.com Henrietta Child

2010-03-10T15:05:05+10:30

Both the major parties trying to position themselves as the underdog in the State Election is a political ploy designed to scare voters and attract sympathy, according to Henrietta Child, the Independent Candidate for Cheltenham. "These underdog declarations are barking mad," Ms Child said. “Only those of us outside the major parties know what 'underdog status' really means. “I hope no-one will let this insanity distract them from the real underdogs in this election." Ms Child says that it's the ordinary people like the people in safe seats like Cheltenham, who have been ignored time and time again by the political process. "They know what it’s really like to be at the bottom of the pack,” she said. “However,” she added, “the good news for us low slung canines is that it is going to be a tight election. “It is looking increasingly likely that Independents could end up holding the balance of power. "This would be an opportunity for me to deliver a tremendous result for the Cheltenham electors. At last they could be in a position to undo some of the terrible wrongs they have suffered in recent years. I don't know if it's too late to save the racecourse, but I am sure this outcome would be our best chance. "Not to mention retaining the beautiful St Clair Recreation Park for the people of Woodville.” In the meantime, it seems likely the big guys will just keep barking. independentforcheltenham@yahoo.com.au

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2824 SA election, Independent, candidate for Cheltenham, Adelaide election

809

Henrietta Child Henrietta Child is a long time resident of Woodville North. She is a business owner and employer and the mother of three teenage children. In her professional life, Henrietta has built her own business, KneeDeep a company that specialises in building project management and leadership capability in organisations. She has a profound conviction about working with people to develop their skills, and achieve their best. She is an experienced and entertaining trainer and has worked for many years in the Information Technology Industry and in Management and Leadership Development. Much of her work in the last 10 years has been with fast growth technology and creative companies who need help to organise for growth. Henrietta describes herself as a political moderate, but on the whole she is more interested in how the political process affects communities than in any particular ideology. She strongly believes we should all challenge ourselves to step up when needed if there is a chance we can make a difference. It is this belief that has motivated her to run for Independent for the State seat of Cheltenham, an electorate which she describes as neglected and ignored. false 0404 840 449 false true Major Parties Claiming Underdog Status "Barking Mad" Says Independent Candidate for Cheltenham

2010-03-10T20:03:45+10:30

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http://www.kneedeep.com.au